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The Publicity and Event Manager will support the Studio team in developing and implementing publicity and event plans to promote franchise campaign and Studio’s theatrical releases, including Disney live-action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century and Searchlight. The principal role of the Publicity and Event Manager is to support Senior marketing manager to design and implement publicity strategies that cultivate our relationships with media/KOL, engage our key target audience and boost brand awareness. This requires creative mind to drive PR initiatives, agencies and vendors, as well as working closely with Disney Business Units and other corporate functions, while constantly keeping abreast of the market landscape, trends, and development. Key Responsibilities ? Support overall publicity and event plan - Goals, strategy, tactics and budget - Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. - Monitor, analyze and communicate PR results ? Maximize film / brand presence on various media channels: - Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media. - Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows. - Cultivate and maintain relationships with media and influential professionals ? Collaborate with local celebrities - Identify and secure partnership with relevant celebrities - Develop collaborative content and activations - Leverage social media influence - Monitor performance and track metrics - ? Plan PR events: - Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities. - Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event. - Maintaining a consistently high level of production and performance quality. - Budget controlling. - Onsite execution and delivery of projects, production, installation, management of onsite teams, supervision and briefing. - Supervise all post-event evaluations. - Contact / Production