職位描述
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Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%)
? Negotiate promotion deal terms and media plans with promotion partners.
? Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc.
? Develop a strategic roadmap for key partnership that creates growth and mutual benefits.
? Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts.
Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%)
? Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc.
? Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials.
? Align with studio marketing strategy for co-branded events and in-theater promotional activities.
? Compile a consolidated promotion campaign report following the movie's release.
Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%)
? Manage global movie promotion partner on their local campaign materials.
? Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders.
Cross LOB synergies for each promotion campaign. (15%)
? Balance business interests to drive synergies across departments for co-promotion activities
? Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives.
Purchase Order and Contract management. (10%)
? Day-to-day purchase order management
? Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team.
Working Relationships
Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department.
External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms.
Requirements
Education: College graduate
Experience: At least 3-5 years’ experience in IP industry with a good partnership network.
Core Skills:
? Good communication skills and strong inter-personal skills are essential.
? Speaks fluent English with computer proficiency in MS Office.
工作地點
地址:上海黃浦區(qū)上海-黃浦區(qū)企業(yè)天地
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詳細位置,可以參考上方地址信息
求職提示:用人單位發(fā)布虛假招聘信息,或以任何名義向求職者收取財物(如體檢費、置裝費、押金、服裝費、培訓(xùn)費、身份證、畢業(yè)證等),均涉嫌違法,請求職者務(wù)必提高警惕。
職位發(fā)布者
Stel..HR
華特迪士尼(中國)有限公司
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娛樂·運動·休閑
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1000人以上
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外商獨資·外企辦事處
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上海市浦東新區(qū)川沙
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注:聯(lián)系我時,請說是在四川人才網(wǎng)上看到的。
